The Bachelor of Business Administration (Honours) programme provides the graduates with current insights on the world of business, and a glimpse into the future through a structured 3-year undergraduate curriculum. This programme is a broad-based programme that places equal emphasis on all of the various disciplines in the field of business management. This aims to meet the industrial demand for capable and knowledgeable business management graduates.

The graduates also will be provided with a solid foundation in business and, upon graduation, will be trained to function in a comprehensive business environment. In line with the growing demand for high-skilled labour, the courses offered in this programme focus specifically on the concepts, theories, and essential skills related to analytical and problem-solving in all aspects of business management. The integrated and business multifunctional approaches, comprise of excellent management aspects, inculcating business culture, efficient knowledge management, and managing various managerial functions inter alia (e.g., production, marketing, finance, operational research, strategic planning, human resource management).

At the end of the programme, the graduates have learned more than just business best practises and transferrable abilities. The program's integration of the principles of business knowledge, business skills, and management talents makes it exceptional and will guarantee that graduates are highly valued in the global workplace. The curriculum is made to be as flexible as possible, and it is critical to expose the graduates to business from a global viewpoint.