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BACHELOR OF BUSINESS ADMINISTRATION (Hons) In E-COMMERCE

Introduction

The Bachelor of Business Administration (Hons.) in E-Commerce is offered in collaboration with Infrastructure University Kuala Lumpur (IUKL). The degree programme prepares students for a wide range of managerial positions in an e-commerce environment.

Objective

Students will acquire a broad base of career-relevant knowledge and skills. In addition, to theoretical concepts, they will acquire practical skills in the various aspects of the business including information technology. An important area will be the enhancement of skills related to the selling and buying of organizational products and services via the electronic global system.

Career Opportunities

Graduates from this course are highly capable to work in any organizations holding the following positions:
• Business Advisor
• Business Strategist
• E-Commerce Manager
• E-Commerce Advisor
• IT Business Analyst
• Management Consultant
• Programmer

Entry Requirements

i. STPM or its equivalent with minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics & English at SPM Level or its equivalent; OR
ii. A-Level or its equivalent with a pass in 2 subjects; OR
iii. UEC with Grade B in 5 subjects including a pass in Mathematics and English; OR
iv. Passed STAM with a minimum grade of Jayyid and passed Mathematics and English at SPM Level or its equivalent; OR
v. Diploma/Foundation with a minimum CGPA of 2.00; OR
vi. Passed SMU3/SMA/SMK/MA with a minimum average mark of 66 AND English Language Proficiency Requirement: IELTS with a score of Band 5.5; OR
vii. Any other equivalent qualifications recognized by the Malaysian Government.

Duration

3 Years

Programme Structure

Year 1
Introduction to Financial Accounting
Organizational Management
Basic Marketing
Business Mathematics
Report Writing
Introduction to Statistics
Database Concept
Office Application Technology
Business Economics
Bahasa Kebangsaan A / Small Group Communication
Introduction to E-Commerce
Hubungan Etnik / Pengajian Malaysia 3
Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2
Pengajian Islam 2 / Nutrition and Public Health / The Constitution of Malaysia
Futsal 2 / Introduction to Theatre 2

Year 2
Business Ethics
Business Law
Innovation Management
Managing Cultural Diversity
Financial Management
Basic Entrepreneurship
Cyber Law
Corporate Finance
Operations Management
Professional Communication
Intermediate E-Commerce
Technology Management
International Business
Organizational Behavior

Year 3
E-Commerce for Managers
E-Advertising
Research Methodology
Internet Programming
International Marketing
Seminar in E-Commerce
Internet Marketing
E-Customer Relationship Management
Strategic Management
Project Paper 1 and Project Paper 2 / Industrial Training